Hōʻike Pūnaewele Semalt


Loaʻa i kāu pūnaewele i kona hiki piha me ka maʻalahi ke kani. A ua maopopo paha iaʻu ua maopopo paha ʻoe e ia i kēia manawa. Pono ia i ka mālama mau, tweaking, a me ka nānā ʻana e hōʻoia e hana ʻoe i nā mea ma ke ala kūpono. He nui nā manawa ʻoi aku ka maikaʻi o kēia loiloi i ka wā e hana ʻia e nā poʻe akamai i ʻike ka ʻike i ka mea e pono ai ʻoe i kāu pūnaewele. E like me nā mea ʻoihana, ua ʻike mākou ua hoʻomaka ʻoe he mea ʻoi aku ka maikaʻi o ka hana ʻana iā ʻoe iho. Eia nō naʻe, ʻaʻohe mokupuni. I mea e hōʻoluʻolu hou iā ʻoe, me Semalt, ke ʻike nei ʻoe i nā ʻanuʻu a pau a mākou e hana ai i ka hoʻomaikaʻi ʻana i kāu pūnaewele.

No laila, mai noʻonoʻo e like me ka kau ʻana i kāu pūnaewele i kā mākou hoʻokele akā akā, e lawe ia e like me kahi hui. Ma kēia ala, hiki iā mākou ke hoʻokau maikaʻi aʻe i kou ʻike i kāu pūnaewele a hōʻoia i nā mea hoʻonani pilikino.

No ka hoʻomaopopo ʻana i nā kumu kumu o ka hoʻomohala SEO, makemake mākou e ʻimi iā mākou i kā mākou pūnaewele e aʻo hou. He nui mākou i nā ʻike aʻo e kōkua iā ʻoe e ʻike pehea e hiki ai iā mākou ke kōkua iā ʻoe.

SERP

Maanei, ke kamaʻilio nei mākou i nā pono hana pono e pono no ka ka ʻike piha ʻana o nā pūnaewele. ʻAʻole komo kēia i kāu mau hui pū. Kuhi kēia i ka hoʻohana ʻana i nā huaʻōlelo i kāu pūnaewele, a kau pū kekahi i kāu huaʻōlelo. E hele hou mākou e hōʻike iā ʻoe i kāu ʻaoʻao kaʻa kaʻa kaʻa (ʻo ia ka ʻaoʻao kahi a ka poʻe e kipa ai), a hoʻoholo mākou i kou kūlana i ka hopena hulina kūlohelohe.

Ke ʻimi nei i kāu hoʻokūkū, ʻike mākou i ka mea i nele ai ʻoe. Ke hōʻike nei i nā haʻawina hoʻokūkū hiki iā mākou ke hoʻomaopopo i nā kumu ma hope o ka piʻi ʻana o ka nui o ka heʻe. A laila mākou e kau ai i kēia ʻike i kāu pūnaewele.

Haʻaheo mākou i ka wehewehe ʻana a me ka uhai ʻana i nā mea no ka mea i kōkua iā ʻoe e hoʻomaopopo. ʻAʻole mākou makemake i ka "nānā ʻoe i ke ala o ka nānā." Ma kahiʻoi aku, lawe mākou i kēia ma ka hui like. ʻO kēia ala, ua hui pū mākou i nā mea kanu i ka lab chemistry "figuratively" ʻaʻole mākou e waiho i nā mea leʻaleʻa a pau i nā haumāna brainy.

Ma ka wehewehe ʻana, kū ka SERP no ka ʻaoʻao Search Engine Result. ʻIke ʻia kēia mau ʻaoʻao e nā ʻimi noiʻi inā he mea hoʻohana a i ʻole ma nā hihia a Semalt ke noi nei. ʻO ke kumu nui o kēia hopena ka mea e hoʻomaopopo i ka pono o nā huaʻōlelo e hoʻohana ʻia ma kāu pūnaewele.

ʻO SERP ka leka uila hōʻike pūnaewele o kāu pūnaewele. ʻAe pū kekahi inoa, kahi pilina i kāu pūnaewele, a me kahi wehewehe pōkole. Hōʻike kēia wehewehe ma kahi i loaʻa ai nā huaʻōlelo i nā kikoʻī ma ka ʻaoʻao. ʻO ke aha kēia mea ʻaʻole hiki iā ʻoe ke loaʻa kahi pūnaewele ma luna o nā mea kalepa kaʻa, a ʻo kāu mau huaʻōlelo ʻo Fishes, Ocean, Aquarium, etc. loaʻa iā ʻoe kahi. ʻO nā huaʻōlelo āu e hoʻohana ai pono e pili me nā lawelawe āu e hāʻawi ai. Inā ʻaʻole, e hoʻomau ka pūnaewele i ka lehulehu ʻike.

Ma muli o nā kikoʻī i loaʻa i kēia hōʻike, ua hele pinepine ʻia i loko o kekahi mau ʻaoʻao. ʻOiai hiki iā ʻoe ke kau i ka mea i hōʻike ʻia, makemake mākou e hele piha i loko, ma ke kāʻei ʻana i nā T a pau a me ka wehe ʻana i ka I.

I ka nānā ʻana i kēia hopena, ʻike ka ʻaoʻao mua i nā ʻike pili loa. Ke neʻe nei ʻoe i ka hopena o ka hōʻike, ka pilina o ka ʻikepili i loaʻa ai ke hōʻemi a hiki ʻole i ka manaʻo ʻana e hoʻomau ʻoe. E like me ka hoʻolaha ʻana a i ʻole kekahi mea i ke ola, ka mea nui loa ka mea nui.

I ka hopena, hōʻike ʻo SERP iā ʻoe i ka mea e mālama ai kāu pūnaewele i ka lumi papa o nā pūnaewele. A no ka mea hiki iā ʻoe ke alakaʻi i ka helehelena me ka hoʻohana ʻana i nā huaʻōlelo, pono ʻoe e hoʻomaopopo i ka mea āu e hana hewa ai a pono ʻoe e hoʻoponopono. Ma ka ʻike ʻana i ka mea hewa, ʻike mākou ma hea e hana ai.

Nā ʻāpana

ʻEhā mau māhele o ka SERP. Loaʻa iā mākou nā hoʻolaha hulina Paid, nā hopena huli organik, nā hopena hulina kūloko, a me nā huli e pili ana.
  • ʻO nā hoʻolaha hulina uku: ʻo kēia kahi ala e loaʻa ai ke kālepa inorganic. Maanei, ua uku ʻoe iā Google e kālele i kāu pūnaewele me ka huki ʻana i ka nānā o ka poʻe nānā. ʻO kēia ala, loaʻa i kāu pūnaewele ka ʻike, akā ʻaʻole hiki kēia ke alakaʻi iā ʻoe. A, ʻaʻohe mea e hōʻoia ai i ka wā e hoʻōki ai i ka uku ʻana i kēia mau hoʻolaha, e hoʻomau ʻoe i ka hele kiʻekiʻe i kāu pūnaewele.
  • Nā hopena hulina ʻĀpana: ua kākau kēia iā Semalt ma luna o ia mea. ʻO kēia ka mea āu e hoʻohana ai iā SEO e huki mua i ka ʻike ma kāu pūnaewele. Manaʻo ʻia nā hopena ʻimi loea. Me ka hoʻohana ʻana me ka hoʻohana lima ʻo SEO, hele pinepine kāu gig ma luna o nā ʻaoʻao kiʻekiʻe o Google. Hāʻawi kēia i kāu pūnaewele i kahi manawa kūpono e hoʻololi i kēia mau nāomi i nā mea kūʻai aku.
  • Nā hualoaʻa ʻimi kūloko: ma aneʻi, ʻike ʻoe i kahi papa inoa, ka palapala, a me nā pilina no nā ʻoihana ma loko o kahi huli huli. Hoʻoholo ʻia ka ʻili hulina e kā kahi kūlana a me ka makemake o ka mea hoʻohana. ʻO kēia ke kumu kūpono i nā hui e hoʻonohonoho i loko o ka ʻaoʻao o ka ʻoihana a Google.
  • Nā hulina e pili ana: Hōʻalo ʻia nā huli e pili ana i nā manawa maʻamau. ʻO kēia nā pahu liʻiliʻi e ʻike ai ma lalo o ka ʻaoʻao o ka hopena ma hope o ka ʻimi ʻana no kekahi mea. Hoʻokumu ʻia kēia mau mea e pili ana i nā huaʻōlelo i hoʻohana ʻia e ka mea hoʻohana i loko o ka pahu huli.
Eia nō naʻe, ʻo ka SERP o nā hulina nui e like me Google, Bing, a me Yahoo e pili ana i kekahi mau hiʻohiʻona hopena hoʻonui. Hoʻopili lākou i nā mea like e like me ke ʻano o kāu snippet, nā kiʻi, nā palapala, nā ʻōlelo pane wehewehe, etc.

Ui:

Pēlā i ʻike ʻia e kahi mea hoʻohana hulina mea hoʻohana, ʻo ia ka huaʻōlelo a i ʻole ke kaula o nā huaʻōlelo e kākau nei i ka pahu huli. Maopopo iā ʻoe pehea e hiki ai ke huli i nā mea āpau ma Google? Eia, aia kekahi o nā ala e hiki ai i kahi mea hoʻohana ke huli i, akā mau mau nā huaʻōlelo.

Akā inā e hilinaʻi nā mea ʻenehana i nā mea hoʻohana e waiho wale ana i ka nui o nā lā. No laila, hoʻololi ka mea ʻenekini i kāna algorithm a me ka ʻike o ka ʻimi noiʻi.

ʻAʻole pili ʻia ka hulina hulina i ka mea i ʻimi ʻia e ka mea hoʻohana. Ma kahi o nāʻoihana e like me ka mea kumu o Google i nā ʻano ʻē aʻe. ʻO ka lōʻihi o ka wā, ua ulu ʻia ke kuʻikahi mai ka pili ʻana i nā huaʻōlelo i ka noʻonoʻo naʻauao. Ke ʻae ʻia nei kēia mau ʻōlelo hala, a e hōʻike ʻia hoʻi nā ʻōlelo pili.

Hōʻike ke ʻano iā ʻoe i ka pehea e mālama ʻia ai ʻo Google i kāu pūnaewele. Ke manaʻo nei paha lākou he kumu kūikawā a ʻaʻole paha? Maanei, hiki iā ʻoe ke nānā i ka pakeneka kūpono pehea o ka ʻokoʻa o kāu ʻike. Makemake mākou a pau i lilo i mea kūikawā a ʻokoʻa paha, aʻo kēia hiʻohiʻona e kōkua iā mākou e hoʻokō i kēlā. Me ka ʻike, ua ʻike ʻoe i nā ʻāpana o kāu mau huaʻala i plagiarized, a hiki ʻoe i kahi kulu i ke kumu kumu.

ʻAʻohe kanaka he mokupuni, no laila e manaʻo e ʻike i kahi plagiarism. ʻO kā mākou hana, akā, e hana i kāu kikokikona he ʻokoʻa a kūikawā kūikawā. ʻOiai e hōʻiliʻili i ka ʻikepili mai nā kumuwaiwai ʻē aʻe, pono ʻoe e hana iā ia i kāu ʻāpana ponoʻī, e hoʻohui i kahi liʻiliʻi iā ʻoe iho a me kāu ʻoihana i loko. E hele ana kēia i kahi kōkua lōʻihi i ke kōkua ʻana i kāu poʻe heluhelu e hoʻohui aku ai i kāu ʻoihana a me ka hōʻailona.

Pūnaewele Pūnaewele Google

Me kā mākou mea hoʻohana aloha pūnaewele, hiki iā mākou ke hoʻokele i nā pūnaewele lehulehu i ka manawa. Ma ka hoʻounaʻana i kāu mau kikowaena a i ʻole URL i Google, hiki iā mākou keʻike i kā lākou hana me ka maʻalahi. Me kāu hoʻolaha pūnaewele Google, ua pono ʻoe i nā pono hana āu e pono ai e nānā a hoʻomaikaʻi i kāu pūnaewele. No ka ʻoliʻoli ʻana i nā lawelawe a Google webmaster, pono mua ʻoe e hana i kahi moʻokāki. He kōkua nui ka pūnaewele o Google no ka kūleʻa o kēlā pūnaewele. E hele a hiki i ke hōʻike iā ʻoe pehea e hana ai kāu pūnaewele i nā kelepona a me nā papa, ʻike ʻike i nā pūnaewele ʻē aʻe e pili ana i kāu mau palapala, a e loiloi i kāu mau nīnau.

Pehea e hiki ai i kā webmaster Google ke nānā i ka hana o kāu pūnaewele?
  • Ua hōʻoia ia hiki iā Google ke komo i ka ʻike ma kāu pūnaewele
  • E ʻae ʻoe iā ʻoe e hoʻohui a hoʻoiho i nā ʻaoʻao ma kāu pūnaewele
  • Mālama ia ʻoe e loiloi i kāu pūnaewele a ʻike i nā ala e hoʻolako ai i kahi ʻike maikaʻi no kāu poʻe heluhelu.
  • Hiki iā ʻoe ke mālama i kāu pūnaewele me ka haki ʻole ʻana i kona hele ʻana i nā hopena hulina.
  • Hiki iā ʻoe ke ʻike a kāpae i nā pilikia malware a spam paha i lulu i nā kalaki inā ʻimi ʻia kekahi ala.
He punaewele pono ʻo Google me ka hoʻoili ʻana i nā pūnaewele. E hōʻike mai ana iā mākou a me nā mea e hana ai.

ʻAoʻao wikiwiki

Hoʻopili kēia i ka wikiwiki o ka hoʻouka ʻana i kāu pūnaewele. Ke hoʻohana nei ʻo Google i kēia ʻano loiloi e hoʻoholo ai inā hoʻokō ʻia kāu mau ʻaoʻao a me kāu pūnaewele i nā koi o Google. Ma ʻaneʻi, e hōʻike ʻia ʻoe i nā hala i hala e pono ai ʻoe e hoʻoponopono ma kāu pūnaewele a me pehea e hoʻomaikaʻi ai i kou pūnaewele.

ʻO ka maʻamau, makemake ʻoe i kahi pūnaewele e hoʻolōʻihi i nā ʻaoʻao. ʻO kēlā me kēia mea ʻoi aku ka 10 kekona e hoʻomaka e like me ka lā holoʻokoʻa. ʻO kēia ke kumu ʻo ka loaʻa wikiwiki ʻana o nā pūnaewele mea ʻoi aku ka maikaʻi o ʻoe a me ka poʻe ʻike. Makemake ʻo Google e ʻoliʻoli kāna mea hoʻohana, ʻo ia ka mea e pono ai lākou nā pūnaewele wikiwiki. No laila pono ka wikiwiki o kāu pūnaewele e like me ka Google e uku i kāu pūnaewele. A makemake mākou i kēia no kāu pūnaewele e ʻike ma luna o nā ʻimi luna, e hāʻawi ana i kāu ʻoihana i mea e ulu aʻe i nui.

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